X Launches AI-Powered Creator Connect Tool to Boost the Creator Economy
Elon Musk’s social platform X has unveiled Creator Connect, a new AI-driven advertising product designed to match brands with creators based on audience data and real-time trends. This tool aims to help smaller creators land sponsorship deals, not just the top 1%, while giving brands more diverse ad placement options.
X Launches Creator Connect: AI-Powered Brand & Creator Matching
Social media platform X (formerly Twitter) has officially rolled out Creator Connect, a new advertising product that uses artificial intelligence to precisely link brands with creators, aiming to capture a larger share of the creator economy. According to The Hollywood Reporter, the product is now live, employing AI algorithms to analyze creators' content style, audience demographics, and brand needs to automatically recommend the best partnership combinations. X's Global Head of Content Partnerships, Mitchell Smith, noted that 2025 marks the beginning of the creator era for the platform, with a focus on building a healthy creator ecosystem.
X Launches Creator Connect: AI-Powered Brand-Creator Matching on the Platform
Elon Musk’s X (formerly Twitter) has officially rolled out a major creator initiative and a new ad product called Creator Connect. Using AI to intelligently match brands with top creators, the tool aims to unlock more revenue from the creator economy. X’s head of global content partnerships, Mitchell Smith, calls 2025 “the year of the creator” for the platform, which is working to build a healthy creator ecosystem and offer brands more efficient marketing solutions.
Xbox Officially Renamed to XBOX Sparks Heated Online Debate
Xbox has quietly switched its official brand name to all-caps "XBOX," a minor change that’s causing major buzz on social media. According to Kotaku, CEO Asha Sharma ran a poll on X on May 13, asking users to choose between "Xbox" and "XBOX." The all-caps version won by double the votes, leading Sharma to update the official account name and username to "XBOX." No official press release has been issued yet.
Xbox Rebrands to All-Caps XBOX After Twitter Poll Sparks Heated Debate
Microsoft’s gaming brand Xbox has officially switched its social media handles to all-caps “XBOX” after a Twitter poll showed the uppercase version won by a 2-to-1 margin. Fans and critics are split—find out why the change is causing controversy and what it might mean for the brand.
